Friday, October 24, 2014

Many Mortgage Brokers are overlooking a lead generation gold mine!

If you’re not a professional online marketer, Web programmer or active blogger — and most mortgage agents are not — the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, but you may not know how to make that happen.

One foundation is links.  Quality links that take people back to your online presence.

You need to provide Content on your site and blogs with explanations and details about the services you provide.  Best Delivery?   Video.

Mortgage Brokers need to learn SEO skills or pay someone to do this for them. Investments of $800 to $1,000 per month for SEO is not uncommon.   A turn Key website could be acquired for $1,500 - $2,500 depending on the complexity of design.

Get started!   Others are already running!

Check our affiliate marketing page.

#Toronto #Ontario

Friday, October 10, 2014

Purchase a Private Seller

I recently received an email from a person who was going to buy through me a few years ago but then changed their mind. They sent me an email asking for some help. One of their kids bought a house in Oakville.

The deal is now firm, and wanted me to find out more about it. 

I sent her an email saying that his agent should have provided him with all the information. 

She let me know that it was a private sale and even the lawyer was wondering why the sellers wanted to sell so quickly. 

Guess they should have used an agent.

With no representation on either side, there is no one to hold accountable.

When you buy you can have;
Your deposit is insured when held by a real estate company.
A Home Verified Report of PAST insurance claims.
Purchase Ownership History
Do a Home Inspection
Home Systems Insurance is available for Appliances and Wiring / Plumbing
Ask about things Buried in the ground ( tanks or septic)
Ask About Wiring Knob and Tube
Are there any items contain in or on the property that will impact getting insurance or financing?
Has Anyone died in the home?
Was it ever used for Notorious Means?

Don't you ask?
I do.... everytime. At the offer in person.
Call me

Thursday, October 9, 2014

How quick did you sell?

It was a dark and stormy night....

You locked your keys in the car. You are holding all your purchases.  It's raining. You called someone to open the car door.  Rescue Me!

You find a service that will do a late night call out to your location; it will take an hour to get there and find you.  You wait impatiently.

They showed up and fix your problem.  Why are you NOW pissed that their job was completed in just 10 minutes and they want $150 just for showing up?

How is the speed of the job related to value?

Often in real estate, when people are selling their Toronto homes [we are firmly in a Seller's Market] I meet with the Vendor's to discuss Selling, Staging, Presentation, Photography and the newest Digital Phenom; Video Marketing.

The sign goes up.

A bevy of people storm through the property.   We are holding offers for seven days.   The Kids are crated and SHIPPED off to granny's house for a week.

Offer night arrives and there are 3 interested parties, panting to Pitch their Clients as new owners.  I ask you to be patient as we interview each agent and ask?   Are they qualified to Buy? Have they been approved for a mortgage?  How Many homes have you seen?  Is this their final and best offer?

In reality everything comes down to Capacity, Ability and Intent to close on the transaction. Do we need to add Seller's Insurance?

Thats why we explain everything at the beginning of our relationship.

David Pylyp
647 218 2414

Saturday, October 4, 2014

Seller does not warrant the retrofit status of the ‘in-law" suite

What does that mean? I have been saying for years, many homes may have two or more kitchens. That does not make them legal basement apartments nor does a disclaimer that retrofit status need not apply. Need proof?

The Real Estate Council of Ontario (RECO), the body that licenses and governs real estate agents, is cracking down on representatives who advertise two-unit homes without making clear whether the second unit — usually a basement apartment — is legal.
Many agents typically use wording such as, “Agents and seller do not warrant legal retrofit status of in-law suite.” Descriptions like this could disappear in the wake of two recent decisions of RECO discipline panels.
Dan Plowman has been a successful real estate agent in Whitby, Ont. for 25 years. Last year, he listed a property, describing it as having “income potential” with “separate entrance/in-law suite.” The MLS listing for the property included the disclaimer that “we do not nor does the seller warrant the legal retrofit status of the ‘in-law suite’.”
That wording, however, did not appear on Internet listings, or on
Wording like this is common in the real estate industry and is generally understood to mean that the basement suite is not legal. In my experience, Plowman’s listing used wording that thousands of Ontario agents have used and continue to use.
In a RECO discipline hearing, Plowman faced charges of acting unprofessionally by including information in an MLS listing which was either false, inaccurate, misrepresentative or misleading to consumers.
It was alleged that he failed to take steps to verify the legal status of the basement suite so that the appropriate language could be used in the MLS listing and available to consumers.
In an agreed statement filed at his hearing in June, Plowman admitted that he breached several sections of the RECO Code of Ethics and was fined $5,000.
Clearly this was meant to cover the owner from potential liability.  The agent thought he did that properly, as you cannot use the income to qualify for your mortgage as the declared use on the offer is still Single family residential.

What do you think? Fair or deceptive?