Virtual Reality is the new OPEN HOUSE

How are home's being sold in Today's Internet savvy market?

Searching online is ever evolving; Realtor's understand that a picture is worth a thousand words, a Video even more.  How so then does a Virtual Tour scale?  This truly gives you a better look at a property than ever before. You see what you want to see, unfiltered. 

There is a new team player that incorporates #Matterport 3D scans to display a home.  As reported by CNN these OPEN HOUSE tours can be watched at your convenience, on an ipad or with the newest VR Glasses. Don the glasses and you are instantly transported inside the home. My preference is for an iPad.  It is possible to load to a smartphone but the screens are smaller.

This camera can provide a 360 degree interior views of the home [actually include exterior and outdoor views.] You can climb the stairs or look down from the balcony to below. Ultimately a much richer experience for viewing than flat images, or the video slide shows with Ken Burns effect.

Each Camera location can create its own 360 degree image.  Floor plans and Tagginging are available.  Even Social Media Sharing to show off your home to your friends or peers.

Have a look at a few samples below; 




Condo suites are especially suitable for this 3D technology as they are often tenanted and access is limited.





If you have any questions for me or about the Matterport technology, or any other real estate related topic,  I invite you to call 647 218 2414 and we can have a conversation. 

David Pylyp 
RE/MAX realty specialists inc. Brokerage

Combining Households Having Your Mom or Dad move in with you

Maybe its the money.  Maybe its health. Maybe you just want Mom around to spend more time with her grandchildren. The costs of keeping a Family reunification or Multi Generational living is making a revival in Toronto.



Adults are now moving their mature elder parents, in with them. To save both on the nursing home costs, Retirement Care needs, Home Care, Maintenance on an additional property and other worries that might occur. Maybe your parents are going to help out with the grand kids; To look after them.

We now have multi generational living.

You are going to sell Mom's house,
you are going to have the proceeds of that sale,
and you are going to be selling your house,

You can find yourself on a very nice ravine property, on St George's Golf Course, a remarkable luxury home in Etobicoke,

That I have available today.

This property has a complete and self contained Nanny Suite or In Law Suite,
on the second floor, the upper level, complete a bedroom and sitting room with separate entrance and staircase for privacy.

A beautiful western exposure overlooking the Golf Club.

When Mom gets tired of the noise and activity downstairs, or entertains on her own, she can take a private elevator up to the second floor to her private quarters and not worry about the stairs.

if you need this in your life. Give me a call 



David Pylyp
647 218 2414

Accredited Senior Agent
Sales Representative
RE/MAX Realty Specialists Inc.,

Toronto Real Estate Forecast 2014

2014 will continue to see price increases and competition for detached homes in Toronto.

Last year the Toronto Real Estate Board sold 87,000 units. That's over 85,000 in 2012.
The average price of all types of Homes in Toronto was at $520 thousand. This is up a collective 9% year over year,  the average price of a detached house in the 416 is topping out at $864 thousand, and there are 5% fewer available for sale. This is going to cause 
more price increases, multiple offers and competition this year. The average price of a house in the 905 have moved itself to $627,000 dollars .



Many are opting to compete in the downtown Toronto core for rental properties,
There is currently a 1.4% vacancy factor in Toronto. People are downtown as families, not as expected as singles and retirees.

Seniors are staying in their homes longer by making them suitable to their long term occupancy. This adds to the lack of inventory that's available for sale.

Affordability is playing a huge factor in the housing market.

There is so much information available for you online. From Hood Data Reports by postal code, to finding out the house History with 

Verified Home Reports, to actually buying Condominium Insurance to guard against a Special Assessment.

You need someone to sift through all that data. Someone to help you interpret the numbers. If you have a sincere real estate challenge, a problem to deal with, give me a call. I've got 25 years of experience.
I available at 647 218 2414

https://plus.google.com/u/0/+DavidPylypToronto/posts

Will you use video?

If a picture is worth a thousand words then a VIDEO is worth 1.8 Million Words  * Dr. James McQuivey

The second largest search engine behind google is Youtube.  To avoid this medium would be the same as missing the launch of new Yellow Pages directory for your market in the early 80's.  You might be waiting a whole year for your phone to ring.

Today your clients and prospects, Text, email and fax their enquiry to your numbers.

Video presents a unique opportunity for you to connect with a new audience. They watch you, listen to your pace and cadence, your articulate delivery and planned script.  You are telling a story and providing a solution to their problem. Remember Aesop's Fables?

Lets plan your video and control all the aspects we can.

• Camera
• Sound
• Lighting
• Script
• Length of Video
• Editing
• Being Seen
• Promotion Distribution

A story will spark interest in seconds; It is imperative to catch the viewers attention in 6 - 9 seconds or they move on. 

There are some great points here;

http://blog.bazaarvoice.com/2013/07/02/bite-sized-videos-challenge-brands-to-nail-engagement-fast/

Get help coaching and educating you through the process as you move towards either self production or professional video work; Shoot stage and help you script. Help with editing and then it needs to be SEO keyworded and uploaded to multiple platforms.

http://torontoshoptalk.blogspot.ca/2011/12/video-your-message.html

Who am I to give you any advice? The 2103 Stefan Swanepoel Technology Report, David Pylyp youtube.com/dpylyp was named as one of the Top 10 individual real estate channels on YouTube.

Call me 647 218 2414

Pre Appointment Homework?

Before meeting someone in person, today's Home Sellers have the advantage of interviewing applicants online.  A Video Post card arrives.

What was previously a print package including samples of past sales crusades and puffery about past achievements, why I was the Best Agent at My Mother's Kitchen Table [*only my Mother was surveyed]




Like everything in life that looks so easy...  It takes some skill and practice to avoid unknown and unexpected pitfalls.  Planning and Preparation is essential.

I'm close by...   Call me

The Acronym for 2013 is SEO - Search Engine Optimization

By now you have realized that the new Yellow Pages Directory is the Google browser search window for finding businesses and information.  So, to be found in the internet; you optimize your sites, videos and information.

Why would you pay other businesses to do your sites and videos and have them walk away with optimizing themselves on your dime.

It really doesn’t make sense unless you didn’t know that’s what happens.

If you own your own content and video; Google will reward you in optimizing your name or business. Your Brand.

If you don’t own your own content; Google will reward the business who did the work on your behalf.

Why do you do that; because it’s “cheaper”.

Now you know why your clients cannot find you on the first or second page in a Google search. So cheaper doesn’t help you, it hinders you.

Spend your money wisely. With over 100,000 views on his youtube channel, hire someone like David Pylyp who will give you back what you paid for.

$500 gets you a video that someone else will own,

$1200 gets you a video that you will own forever.

Do you really think it’s better to pay less for video content in your websites?

Real Estate for a New Generation

You've already made the decision to sell your home.  Now, we have to work to get you the highest dollar for your property and minimizing the disruption to your family and your lifestyle.

We will prepare the Market Evaluation for you because we know the local neighbourhood and the community, RE/MAX has a dominant market share that approaches 30%.  Combining this with online advertising, that is unmatched, you will have the greatest activity on your property within the first 21 day period.

Having the proper pricing of your home, and a superior presentation allows us to follow the trends that are happening in today's real estate market.

Real Estate continues to be a great investment; but we need to target the Buyers that we're looking for and HOW THEY come to us. Buyers are indeed online looking at different websites and we need to cater to them specifically by age and demographic. There are Mature buyers who are moving down, that are no longer competing with First Time Buyers for a starter home. They want Bungalows.

How can we capture their interest?

With YouTube Videos, Topical Information and with Social Media to Peak their interest and engage with them in a conversation.

We want to make your Etobicoke Home stand out.

We will be in communication with you, either by telephone or email, depending on your preference. My Performance Reviews are available on Video

Give me a Call Today at 647 218 2414

I'll take the time to look after you.

http://www.DavidPylyp.com
http://www.Facebook.com/dpylyp
http://www.Twitter.com/davidpylyp
http://www.SellinginToronto.ca
https://plus.google.com/u/0/109283965469179719942/about/

How many Views are you getting?

Advertise Here!   Look at Me!

The truth?  Why would you place your home on any site other than MLS.ca?   You may post your home on other sites, also, but If you are searching for true exposure, where serious potential buyers are looking; 

They are not seeking alternate sites like Goldbook, Yellowpages, TorStar, Property Guys, CommFree, Peartree or Naked Real Estate**...   They are looking where all the listings are. They are looking at sites that specifically display listings by neighbourhood, by price category, where you can sift the data and filter the results for yourself. That's why we are moving towards providing a VOW (Virtual Office Website)

In Toronto's fast paced market place, it is important that your home be marketed to maximum exposure — 24hours a day, 7 days a week — until it’s sold!

The internet is a vital and integrated part of doing business today and David Pylyp and his RE/MAX Team are true leaders in this field. Nevertheless advertising is subject to the discretion of the individual and must be honest and lawful.

Interior photos help demonstrate the full value of your property, What is your property's best feature?  Display it here! We take interior photos of your home, a) for the colour Brochures b) for the online photo array and along with pertinent information will be uploading these photos to real estate web sites.

MLS.ca receives in excess of 3 Million views per month. Our RE/MAX website averages MILLIONS of hits per month. My sites are strong and focused, to specific neighbourhoods and communities. I can only wish for millions per month, I need to settle for tens of thousands. How many actual house views? 192 Million Per MONTH!  

Focused Marketing with Video will be searchable both by address and by neighbourhood.  This permits potential buyers the luxury of seeing your home from the privacy of theirs. This additional exposure to prospects ensures that we reach out to as many potential purchasers for your property as possible. 

When you are ready... I am here...   416 233 9000 or direct at 647 218 2414

http://www.DavidPylyp.com
http://www.Facebook.com/dpylyp
http://www.Twitter.com/davidpylyp

http://www.SellinginToronto.ca

https://plus.google.com/u/0/109283965469179719942/about/

Law Practice Video

 HOW TO Use Video In Your Law Practice Marketing

Lets talk about using video, specifically,   video in your  legal practice. Question: Given the choice between reading an  article about something you are interested in or watching a short 2-3 minute law library video about it, which would you choose? Probably video right? Well your ideal client – consumers – are the same way. If you have been practicing law for more than a few years, I’m pretty sure you have heard statistics about YouTube and using video in your  business. Remember these:

• Video is 57% more likely to rank on the 1st page of Google over text
• YouTube has over 55% Market Share of Competing Video Hosting Platforms
• 35 hrs of video uploaded per minute
• 13 million hours of video footage uploaded in 2010
• 18 million hours of video footage projected in 2011
• 2 Billion Video Views per day
• Average visitor spends +15 min per day on Youtube
• Broad Demographic: 18-54 age range

Other Benefits Of Using Video In Your Law Practice Include:

• It drives qualified traffic!
• Excellent for Branding & Professionalism
• It is the WAY to be marketing your products and services today!
• It Establishes you as an authority in your industry
• Itʼs FREE & unlike PPC or Facebook ads, it can work forever!
• Video ranks better than articles & easier to optimize than websites

You know you should be using video in your Business but you may not really know HOW. Join me  for HOW to use  Video in your Law Firm. This interview is the HOW TO that many others cannot show you. Why? Because anyone can spit out statistics about video but it takes someone that actually does it to show you their best practices. I have over 200 videos on YouTube that drive qualified traffic (my ideal client) to my websites.  In this interview we are going to cover:

• 1. The Right Mindset
• 2. What Video Platforms to focus on and WHY
• 3. Your Foundation- One of the most Important Steps!
• 4. Targeting Proper Keywords
• Owning your Own Content
• Equipment Needed [Kodak Zi8 or Flip, iPhone 4 or your laptop
• Best Camera?  The one you will use...

• Editing Software iMovie and Final Cut PRO for mac/ Windows Movie Maker or SONY Vegas for PC
• What to make your videos about
• How long your  videos should be
• Calls To Action
• Why It's easier To Rank In YouTube Than Google
• Lighting
• Google's Keyword Tool [Get into the mind or shoes of your ideal client]
• How To Create Real Estate Video’s Of Value Your Clients Are Looking For
• A.I.D.A. Attention Interest Desire and Action
• How To Be Engaging [No one wants to watch a boring video]
• How to get and keep your viewers attention
• Optimizing Your Real Estate Videos For Search Engines and Humans

For those of you that are intimitaded by being in front of the camera, RELAX! I will present solutions for you as well. You will discover HOW to get the same results WITHOUT even being in front of the camera! Isn’t That Great!

Seems like everyone talks about VIRAL Video’s. We will also be discussing WHY your goal is NOT to “Go Viral!” Itʼs to get traffic from Google Search Results & Youtube Related Videos! Doing so will provide you with a steady stream of incoming traffic [consumers] that are interested in your services. Properly made topical law videos, engaging Legal Issue videos and optimized videos will help put your traffic on autopilot.

Traffic goes to the best content on the Internet, Period. Real Law Video can help you get found. David Pylyp is in Toronto and I Will Show YOU HOW.

Contact David Pylyp for help with your Marketing Needs

Whether you are an Insurance Broker,  Law Office or real estate agent looking to grow your business, or a loan officer that needs help getting your  clients "found" online - I can help. Please fill out the information below and I'll get back to you asap.

https://docs.google.com/spreadsheet/viewform?formkey=dDBTcUk3VFNnUHpEa1M2bVRxNzA4OVE6MA

Can't Touch this....

 How can I get your attention to demonstrate superior marketing ability and experience?

Marketing Questions To Ask The Real Estate Agent

Who Is Offering To List Your Property

With more than 90% of property buyers searching online for real estate, you'll likely be best served by an agent who understands modern Real Estate web marketing techniques.

Ask a few Questions For Your Real Estate Agent

· Will you create a single property website for my property? Will it be syndicated? Will this site include a video of the property? Will the video be on Youtube? How about some other video sharing sites?

· Is there a photo stream available with 15 or 20 pictures?

· How often can you post to Craig’s and Kijiji? What other ad sites do you use to drive visitor traffic? Are Facebook Marketplace ad impressions available for the property? How will they be targeted?

· Do you have any landing pages by topic that capture prospect interest?

· Will you post my property to your blog and update your readership with OPEN HOUSE dates and events?

· Will you create a QR code for the property? Will it automatically show the website and inside pictures and invite them to take a look at my listing?

· Can I help edit the MLS description you write for the property after we execute a listing agreement? Will you provide a Copy of your Marketing Plan?

· If you are not performing as promised Can I get rid you?

· If I buy something and we are unhappy, Do you provide a Satisfaction Guarantee?

· Which social networks will your blog posts about my listing syndicate to? How many total people do you have on your friends/fans/followers lists?

When you are ready, I would love to help sell your home.  Call             647.218.2414       or email

David Pylyp on Google+

Google Me Toronto

Google David Pylyp Toronto




How are you engaging with your viewers?

Real Estate is about information, the content of that information requires context.   When you have a perspective, then the details can be sifted and sorted into valid or not.   The character of the person advising you has value.  They are neighbourhood specialists. Their experience is vital to your quest.

No one cares about what I did last year; YOU care about what I can do for you right now.


Call Me

Have you seen my signs around Toronto west?

+David Pylyp

How to Get the word out with Video

You want more people to see your business and last years Yellow Pages is holding up the air conditioner. Lets get some views on your youtube channel. You want fresh eyes!

In the description field for the video ADD a Bit.ly, a URL shortener that will provide a link directly back to your intended landing page.

Use keywords to describe the nature of the video and the primary function of your business. Remember to include your location. Toronto, Ontario Canada

Closed Captioning for Hearing Impaired CC At your youtube account; click the chevron on your name (DROP DOWN MENU) Select Video Manager, then select the video that we will work with by clicking on Edit Video Button. You can now edit anything we need in the Title, ( to better assist with keywords) description or Keyword fields. NOTE we are moving to the Caption Button Field that appears on the TOP row.

Having selected the Captions button a new window will appear with Available Captions or Tracks. Select the + Button to add a Track. New window appears. Select a File to upload. This will be a plain Text file .TXT extension that you have saved in notepad. *This should be an accurate transcribed file of the dialogue. Press upload and you are done.

Remember to turn on the closed caption option in the Footer of the Video frame.

Create your own topical Playlists Touch your name in the top right corner and the drop down menu appears Select Video Manager; on the LH side there is a button to create a playlist however you would like to arrange. +NEW. Either by topic, date, views your choice. Touch the Create NEW and provide a Name and description. Now when you display each video in the view format

Need Assistance?   I can help with that.   Call me at 647 218 2414   Toronto 

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