Will you use video?

If a picture is worth a thousand words then a VIDEO is worth 1.8 Million Words  * Dr. James McQuivey

The second largest search engine behind google is Youtube.  To avoid this medium would be the same as missing the launch of new Yellow Pages directory for your market in the early 80's.  You might be waiting a whole year for your phone to ring.

Today your clients and prospects, Text, email and fax their enquiry to your numbers.

Video presents a unique opportunity for you to connect with a new audience. They watch you, listen to your pace and cadence, your articulate delivery and planned script.  You are telling a story and providing a solution to their problem. Remember Aesop's Fables?

Lets plan your video and control all the aspects we can.

• Camera
• Sound
• Lighting
• Script
• Length of Video
• Editing
• Being Seen
• Promotion Distribution

A story will spark interest in seconds; It is imperative to catch the viewers attention in 6 - 9 seconds or they move on. 

There are some great points here;

http://blog.bazaarvoice.com/2013/07/02/bite-sized-videos-challenge-brands-to-nail-engagement-fast/

Get help coaching and educating you through the process as you move towards either self production or professional video work; Shoot stage and help you script. Help with editing and then it needs to be SEO keyworded and uploaded to multiple platforms.

http://torontoshoptalk.blogspot.ca/2011/12/video-your-message.html

Who am I to give you any advice? The 2103 Stefan Swanepoel Technology Report, David Pylyp youtube.com/dpylyp was named as one of the Top 10 individual real estate channels on YouTube.

Call me 647 218 2414

The Acronym for 2013 is SEO - Search Engine Optimization

By now you have realized that the new Yellow Pages Directory is the Google browser search window for finding businesses and information.  So, to be found in the internet; you optimize your sites, videos and information.

Why would you pay other businesses to do your sites and videos and have them walk away with optimizing themselves on your dime.

It really doesn’t make sense unless you didn’t know that’s what happens.

If you own your own content and video; Google will reward you in optimizing your name or business. Your Brand.

If you don’t own your own content; Google will reward the business who did the work on your behalf.

Why do you do that; because it’s “cheaper”.

Now you know why your clients cannot find you on the first or second page in a Google search. So cheaper doesn’t help you, it hinders you.

Spend your money wisely. With over 100,000 views on his youtube channel, hire someone like David Pylyp who will give you back what you paid for.

$500 gets you a video that someone else will own,

$1200 gets you a video that you will own forever.

Do you really think it’s better to pay less for video content in your websites?

Law Practice Video

 HOW TO Use Video In Your Law Practice Marketing

Lets talk about using video, specifically,   video in your  legal practice. Question: Given the choice between reading an  article about something you are interested in or watching a short 2-3 minute law library video about it, which would you choose? Probably video right? Well your ideal client – consumers – are the same way. If you have been practicing law for more than a few years, I’m pretty sure you have heard statistics about YouTube and using video in your  business. Remember these:

• Video is 57% more likely to rank on the 1st page of Google over text
• YouTube has over 55% Market Share of Competing Video Hosting Platforms
• 35 hrs of video uploaded per minute
• 13 million hours of video footage uploaded in 2010
• 18 million hours of video footage projected in 2011
• 2 Billion Video Views per day
• Average visitor spends +15 min per day on Youtube
• Broad Demographic: 18-54 age range

Other Benefits Of Using Video In Your Law Practice Include:

• It drives qualified traffic!
• Excellent for Branding & Professionalism
• It is the WAY to be marketing your products and services today!
• It Establishes you as an authority in your industry
• Itʼs FREE & unlike PPC or Facebook ads, it can work forever!
• Video ranks better than articles & easier to optimize than websites

You know you should be using video in your Business but you may not really know HOW. Join me  for HOW to use  Video in your Law Firm. This interview is the HOW TO that many others cannot show you. Why? Because anyone can spit out statistics about video but it takes someone that actually does it to show you their best practices. I have over 200 videos on YouTube that drive qualified traffic (my ideal client) to my websites.  In this interview we are going to cover:

• 1. The Right Mindset
• 2. What Video Platforms to focus on and WHY
• 3. Your Foundation- One of the most Important Steps!
• 4. Targeting Proper Keywords
• Owning your Own Content
• Equipment Needed [Kodak Zi8 or Flip, iPhone 4 or your laptop
• Best Camera?  The one you will use...

• Editing Software iMovie and Final Cut PRO for mac/ Windows Movie Maker or SONY Vegas for PC
• What to make your videos about
• How long your  videos should be
• Calls To Action
• Why It's easier To Rank In YouTube Than Google
• Lighting
• Google's Keyword Tool [Get into the mind or shoes of your ideal client]
• How To Create Real Estate Video’s Of Value Your Clients Are Looking For
• A.I.D.A. Attention Interest Desire and Action
• How To Be Engaging [No one wants to watch a boring video]
• How to get and keep your viewers attention
• Optimizing Your Real Estate Videos For Search Engines and Humans

For those of you that are intimitaded by being in front of the camera, RELAX! I will present solutions for you as well. You will discover HOW to get the same results WITHOUT even being in front of the camera! Isn’t That Great!

Seems like everyone talks about VIRAL Video’s. We will also be discussing WHY your goal is NOT to “Go Viral!” Itʼs to get traffic from Google Search Results & Youtube Related Videos! Doing so will provide you with a steady stream of incoming traffic [consumers] that are interested in your services. Properly made topical law videos, engaging Legal Issue videos and optimized videos will help put your traffic on autopilot.

Traffic goes to the best content on the Internet, Period. Real Law Video can help you get found. David Pylyp is in Toronto and I Will Show YOU HOW.

Contact David Pylyp for help with your Marketing Needs

Whether you are an Insurance Broker,  Law Office or real estate agent looking to grow your business, or a loan officer that needs help getting your  clients "found" online - I can help. Please fill out the information below and I'll get back to you asap.

https://docs.google.com/spreadsheet/viewform?formkey=dDBTcUk3VFNnUHpEa1M2bVRxNzA4OVE6MA

Can't Touch this....

 How can I get your attention to demonstrate superior marketing ability and experience?

Marketing Questions To Ask The Real Estate Agent

Who Is Offering To List Your Property

With more than 90% of property buyers searching online for real estate, you'll likely be best served by an agent who understands modern Real Estate web marketing techniques.

Ask a few Questions For Your Real Estate Agent

· Will you create a single property website for my property? Will it be syndicated? Will this site include a video of the property? Will the video be on Youtube? How about some other video sharing sites?

· Is there a photo stream available with 15 or 20 pictures?

· How often can you post to Craig’s and Kijiji? What other ad sites do you use to drive visitor traffic? Are Facebook Marketplace ad impressions available for the property? How will they be targeted?

· Do you have any landing pages by topic that capture prospect interest?

· Will you post my property to your blog and update your readership with OPEN HOUSE dates and events?

· Will you create a QR code for the property? Will it automatically show the website and inside pictures and invite them to take a look at my listing?

· Can I help edit the MLS description you write for the property after we execute a listing agreement? Will you provide a Copy of your Marketing Plan?

· If you are not performing as promised Can I get rid you?

· If I buy something and we are unhappy, Do you provide a Satisfaction Guarantee?

· Which social networks will your blog posts about my listing syndicate to? How many total people do you have on your friends/fans/followers lists?

When you are ready, I would love to help sell your home.  Call             647.218.2414       or email

David Pylyp on Google+