The Internet Makes it Easier - Not simple

I agree that the internet has made it easier for buyers to find homes they “want” online this is where my leniency ends. Online property search is simply an entry point into the discovery process and in no way guarantees a home search will take less time than working with a buyer who had no internet access at all. Some buy quickly, others take 4 - 6 months to look at dozens of Homes.




Do you trust the real estate advice on Yahoo Answers?! My  Answers are of glossed over, muted, by the advice of a woman with a tattoo for her favourite Dixie Chick.  

You deserve an experienced negotiator on your side. Prior to my 25 year career in real estate, I worked for over 6 years in the area of corporate finance and lending negotiations. In addition, I have bought, sold  and managed numerous properties so I understand the joys and challenges that are part of owning and selling real estate.

Don't get sucked in by online answers and quick fixes.  Solutions are obvious when they are revealed, often not because they are simple.

I can make it Ridiculously simple and provide Huge Savings
Call me

Research has multiple Touch Points

• 90% of Toronto Homes searched online 
• Google.ca searches have grown 253% in last 4 years
• Buyers are using LOCAL search terms
• Mobile Technology connects online to offline
• Youtube Satisfies Buyer Needs for Community and House info

Digital House Hunting is not a coming Phenom  Its already here!

Study Digital House Hunt 2013 01


Senior Housing Shoppers Turn to the Internet to Aid Their Research

• 75% of senior home buyers go online to search for a home.
• 39% of senior home buyers began their research online.
• 30% of senior home buyers first learned about the home they eventually purchase online.
• Senior home shoppers place high value on neighbourhood information & interactive maps.
• Senior home shoppers also partake in these actions as part of their research after looking online.

Neighbourhood amenities are now measured with Walk Scores. The content you need is the  Hood Reports that provide neighbourhood details, GeoWarehouse Reports that show neighbourhood sales of similar homes, MPAC for Tax appeals and Assessments.  

Do you have a few questions?   Call me on 416 233 9000

Can't Touch this....

 How can I get your attention to demonstrate superior marketing ability and experience?

Marketing Questions To Ask The Real Estate Agent

Who Is Offering To List Your Property

With more than 90% of property buyers searching online for real estate, you'll likely be best served by an agent who understands modern Real Estate web marketing techniques.

Ask a few Questions For Your Real Estate Agent

· Will you create a single property website for my property? Will it be syndicated? Will this site include a video of the property? Will the video be on Youtube? How about some other video sharing sites?

· Is there a photo stream available with 15 or 20 pictures?

· How often can you post to Craig’s and Kijiji? What other ad sites do you use to drive visitor traffic? Are Facebook Marketplace ad impressions available for the property? How will they be targeted?

· Do you have any landing pages by topic that capture prospect interest?

· Will you post my property to your blog and update your readership with OPEN HOUSE dates and events?

· Will you create a QR code for the property? Will it automatically show the website and inside pictures and invite them to take a look at my listing?

· Can I help edit the MLS description you write for the property after we execute a listing agreement? Will you provide a Copy of your Marketing Plan?

· If you are not performing as promised Can I get rid you?

· If I buy something and we are unhappy, Do you provide a Satisfaction Guarantee?

· Which social networks will your blog posts about my listing syndicate to? How many total people do you have on your friends/fans/followers lists?

When you are ready, I would love to help sell your home.  Call             647.218.2414       or email

David Pylyp on Google+