Many Mortgage Brokers are overlooking a lead generation gold mine!

If you’re not a professional online marketer, Web programmer or active blogger — and most mortgage agents are not — the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, but you may not know how to make that happen.

One foundation is links.  Quality links that take people back to your online presence.

http://www.renewyourmortgage.ca/affiliates.html

You need to provide Content on your site and blogs with explanations and details about the services you provide.  Best Delivery?   Video.

Mortgage Brokers need to learn SEO skills or pay someone to do this for them. Investments of $800 to $1,000 per month for SEO is not uncommon.   A turn Key website could be acquired for $1,500 - $2,500 depending on the complexity of design.

Get started!   Others are already running!

Check our affiliate marketing page.

#Toronto #Ontario

Will you use video?

If a picture is worth a thousand words then a VIDEO is worth 1.8 Million Words  * Dr. James McQuivey

The second largest search engine behind google is Youtube.  To avoid this medium would be the same as missing the launch of new Yellow Pages directory for your market in the early 80's.  You might be waiting a whole year for your phone to ring.

Today your clients and prospects, Text, email and fax their enquiry to your numbers.

Video presents a unique opportunity for you to connect with a new audience. They watch you, listen to your pace and cadence, your articulate delivery and planned script.  You are telling a story and providing a solution to their problem. Remember Aesop's Fables?

Lets plan your video and control all the aspects we can.

• Camera
• Sound
• Lighting
• Script
• Length of Video
• Editing
• Being Seen
• Promotion Distribution

A story will spark interest in seconds; It is imperative to catch the viewers attention in 6 - 9 seconds or they move on. 

There are some great points here;

http://blog.bazaarvoice.com/2013/07/02/bite-sized-videos-challenge-brands-to-nail-engagement-fast/

Get help coaching and educating you through the process as you move towards either self production or professional video work; Shoot stage and help you script. Help with editing and then it needs to be SEO keyworded and uploaded to multiple platforms.

http://torontoshoptalk.blogspot.ca/2011/12/video-your-message.html

Who am I to give you any advice? The 2103 Stefan Swanepoel Technology Report, David Pylyp youtube.com/dpylyp was named as one of the Top 10 individual real estate channels on YouTube.

Call me 647 218 2414

The Acronym for 2013 is SEO - Search Engine Optimization

By now you have realized that the new Yellow Pages Directory is the Google browser search window for finding businesses and information.  So, to be found in the internet; you optimize your sites, videos and information.

Why would you pay other businesses to do your sites and videos and have them walk away with optimizing themselves on your dime.

It really doesn’t make sense unless you didn’t know that’s what happens.

If you own your own content and video; Google will reward you in optimizing your name or business. Your Brand.

If you don’t own your own content; Google will reward the business who did the work on your behalf.

Why do you do that; because it’s “cheaper”.

Now you know why your clients cannot find you on the first or second page in a Google search. So cheaper doesn’t help you, it hinders you.

Spend your money wisely. With over 100,000 views on his youtube channel, hire someone like David Pylyp who will give you back what you paid for.

$500 gets you a video that someone else will own,

$1200 gets you a video that you will own forever.

Do you really think it’s better to pay less for video content in your websites?

Research has multiple Touch Points

• 90% of Toronto Homes searched online 
• Google.ca searches have grown 253% in last 4 years
• Buyers are using LOCAL search terms
• Mobile Technology connects online to offline
• Youtube Satisfies Buyer Needs for Community and House info

Digital House Hunting is not a coming Phenom  Its already here!

Study Digital House Hunt 2013 01


Senior Housing Shoppers Turn to the Internet to Aid Their Research

• 75% of senior home buyers go online to search for a home.
• 39% of senior home buyers began their research online.
• 30% of senior home buyers first learned about the home they eventually purchase online.
• Senior home shoppers place high value on neighbourhood information & interactive maps.
• Senior home shoppers also partake in these actions as part of their research after looking online.

Neighbourhood amenities are now measured with Walk Scores. The content you need is the  Hood Reports that provide neighbourhood details, GeoWarehouse Reports that show neighbourhood sales of similar homes, MPAC for Tax appeals and Assessments.  

Do you have a few questions?   Call me on 416 233 9000