You built websites, you populated blogs, you have attributed the photo's online with all the right keyword strategy, yet STILL the sign ins and Hits have dropped off. You study the Analytics, installed HOT spot observations, where are consumers looking on that page?
The back bone of your referral business has dried up...
What's happening?
Consumers, shoppers are no longer searching online and especially not for you.
They decide they are looking for a house, search out all the pertinent details about that neighbourhood and community, they search all the available listings; and then TALK WITH THEIR SPHERE OF INFLUENCE to gleen referrals from their friends and Social Media circle. Then they contact a realtor. Agents are recommending agents they met in social media chatrooms... Facebook Forums and Linked IN Topic rooms. I follow you on Twitter.
The people that are being recommended .... Are they Good? Experienced? Better than average agents?
Maybe, Maybe Not.
They are however being referred the business based on their likeability online.
We all want to date the cheer leader.... but we need to be out belly to belly, meeting people so that in our sphere of influence, our circle will recommend us as the best suited to buy or sell that house.
You hand out Video reviews of your past success
Now you need to turn off that computer, and go meet people face to face.
If you need someone in Toronto ON Canada Think of me.
Why should people do business with you?
People will do business with you if;
They like you
They know you
They trust you
So how do we deal with that?
Cold calls
Spam or Drip Emails
Junk Mail / Flyers
When you meet at an open house or event do you send a personal handwritten Thank you note? Confirm their appointments with a Text? Or Do you work the room until you have shook every hand with a business card?
Have you asked ... How is it that I can reach out to you? How can I help?
What we were was doing all those years ago canvassing, was known as cold calling, the unrefined art of slogging through a lists of names either over the telephone or in person in hopes of hitting on someone who might be interested in buying or selling. Interruption Marketing has changed.
I do not want to you to join the DO NOT CALL LIST and keep interrupting you at dinner or when you are putting the kids to bed or Knocking on your door; when you answer with the intercom because of security concerns.
Now, we need to embrace targeted, focused marketing with video.
Social Media has permitted us an opportunity to engage online and have a look at the marketplace for the goods and services we require. Connecting socially is not a metric about Kred or Klout. Its about suggesting the best course of action for that person, not an extra venue to blast about your products.
We are trying to fill that need by providing services that better meet your expectations.
How can I help you? Tell me about it...
David Pylyp
416 233 9000
Accredited Senior Agent
RE/MAX Realty Specialists Inc., Brokerage
A Special Thank You to Scott Stratten @UnMarketing for his engagement policies and lessons shared. Also to Gary Vaynerchuk @GaryVee and his insights with the Thank you Economy. It's the technology that blends Social Media with old world connections to the community. We need to recognize and greet our customers by name.
