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Online marketing trumps traditional marketing in forms of both effectiveness and potential for saturation, but how do you go about marketing a home or condo on the internet? If you're going to set yourself apart, not only do you need to understand the fundamentals and mechanics of digitally marketing real estate, but you also need to ensure you have something that accurately portrays your home.

Simply put, pictures just don't do it anymore. Everyone knows that videos have begun springing up across realtors' websites in an effort to better showcase a home. It's obvious that videos help. However, today, a simple video just won't cut it anymore, nor will great photos. Today, for realtors and prospective home owners to set themselves apart in the digital marketing fray, they need 3D models and showcases of their homes.

3D VirtualTours like this  http://Bit.Ly/LuxuryVT  #Toronto #Etobicoke #Homes

https://www.forbes.com/sites/robertadams/2017/03/09/is-this-the-future-of-real-estate-marketing/#514f07993782 

Let's set a time to talk about your needs 
http://Calendly.com/davidpylyp

Its never about the money; But it is

Is it really about who had the new roller skates in 1965?

Family torn apart by incapacity, ownership, living gift issues

When great wealth is at stake, families are time and again torn apart. In 2018, the Ontario Superior Court of Justice presided over a particularly vicious case involving three siblings, their elderly mother, a sophisticated game-playing spouse, and Mattamy Homes (Rubner v. Bistricer 2018 ONSC 1934).

POA means there are responsibilities.

https://www.canlii.org/en/on/onsc/doc/2018/2018onsc3038/2018onsc3038.html?searchUrlHash=AAAAAQAiUnVibmVyIHYuIEJpc3RyaWNlciAyMDE4IE9OU0MgMTkzNAAAAAAB&resultIndex=1

Who is your Executor? 

Toronto Real Estate The Year in Review

Toronto Real Estate Stats and Graphes

http://communications3.torontomls.net/auth2/mediafiles/Market-Year-in-Review/pdf/2019-YearInReview_interactive_2Col.pdf 

What do you think will happen?

Toronto Real Estate Board says;

TREB President Garry Bhaura announced that Greater Toronto Area REALTORS® reported 4,009 home sales through TREB’s MLS® in January 2019 – up by 0.6 per cent compared to January 2018. On a preliminary seasonally adjusted basis, sales were up by 3.4 per cent compared to December 2018.
“It is encouraging to see the slight increase in January transactions on a year-overyear basis, even with the inclement weather experienced in the GTA region during the last week of the month. The fact that the number of transactions edged upwards is in line with TREB’s forecast for higher sales in calendar year 2019,” http://www.trebhome.com/market_news/market_watch/2019/mw1901.pdf

 Garth Turner says:

But here’s the reality. As reported here ten days ago, the current average detached 416 price of $1.174 million is 13.3% lower than it was exactly 12 months ago. Someone needing to sell would have a loss of more than $180,000 plus $47,138 in land transfer tax (paid when they bought) and another $58,700 in commission. The total hit = $285,800, or 21%. The average detached house in the heart of the GTA is changing hands for 12% less than in the Spring of last year and a 25.6% below what it commanded the previous year. https://www.greaterfool.ca/2019/02/15/the-fraud/

Real Estate is local

We need to look neighbourhood by neighbourhood, street by street.

Not all are down.... 

Where do you get your real estate advice?   Over the fence from Wilson? 

Foreign Buyer Tax Surprise - Toronto

Yes! Welcome to Canada!

Welcome to the Toronto GTA 

Glad you would like to put down roots; raise a family, build a life here with us.  Effective April 2017;


You are subject to a Foreign Buyers Tax of 15% in Ontario... 

You must pay this tax if;

A foreign national, as defined in the Immigration and Refugee Protection Act (Canada), is an individual who is not a Canadian citizen or permanent resident of Canada.

A permanent resident means a person who has acquired permanent resident status and has not subsequently lost that status under section 46 of the Immigration and Refugee Protection Act (Canada).

There are a few exceptions by type of property, residential vs commercial and marital status.

Details; https://www.fin.gov.on.ca/en/bulletins/nrst/

Non - Resident Speculation Tax. 

Time to Buy?  Call 647 218 2414   http://ShopTOism.com 

Do you really want to be a landlord ???

Why would anyone ever want to be a landlord? Not only will you be subsidizing the person who leases your place (since it costs you more to own than you are receiving monthly), but you’re now obligated to look after this human. Yeah, just like a beagle. The heat and water have to work. The appliances, too. No safety issues. No outstanding repairs. Functioning toilets. And a tough time getting rid of someone, even if they don’t pay the rent. All so you can lose money? Huh?

https://www.greaterfool.ca/2019/01/14/the-question/

or you could take a few courses 

Gird your loins with Harry Fine   Paralegal and prepare yourself 

https://www.hfineparalegal.ca/Small_landlord_training.html

Everything has changed in the last 36 months....

Lets talk    647 218 2414

http://BuyinginToronto.ca 

I still believe in long term investment in real estate to build equity.   This is a ten and 15 year plan; not 9 months.

3D Tours - Virtual OPEN HOUSE

3D Virtual OPEN HOUSES are possible with a Matterport Camera and HOSTING by Matterport  

Sample Condo 

http://Bit.Ly/PenthouseView

or Best Display of a Luxury Home in Mississauga

http://bit.ly/LuxuryVT

If a picture speaks a thousand words imagine the impact of a Matterport 3D Tour with 360°  views. Your condo available to thousands of new Buyers, shared by enthusiasm and social media. 

Virtual tours are hosted for a minimum 6 month period, so that you can use them in additional eBlast Marketing.

[Tours] can be embedded into a website or blog you control,  resized, like you would a YouTube video; they can be linked to TREB Virtual Tours. 

Cost is a minimum of $150 for the first 1,000 square feet then 15 cents psf there after.

Trimming of the model is onsite. (ESTABLISH WINDOW DOORS AND MIRRORS)  Time for scan is approximately one hour per 1,000 square feet.  More open space, timing is faster.  Additional Rooms take more time and more scans. Any camera position can be loaded as 360 degree camera view or high res image.

Floor plans are available at $50 per property.  (turn around 48 Hours) 

Bookings require good daytime lighting. ( near noon is best )

If you would like to schedule a scan contact http://DigitalImagingToronto.ca

If you would like this included with your listing call 647.218.2414 

*Not intended to solicit properties currently under contract 

UPDATE Short Term Rentals Toronto

Update on City of Toronto Regulations on Short-Term Rentals As short-term rentals have become prolific worldwide, most governmental authorities have realized that the sharing economy is here to stay, and that regulating short-term rentals makes more sense than trying to ban them outright. In late December, 2017 and early January, 2018, the City of Toronto (the “City”) adopted regulations regarding the licensing, registration, and regulation of short-term rental companies and operators (i.e. hosts). Those regulations permit short-term rentals (rentals that are less than 28 consecutive days) only in the principal residence of owners and tenants. If less than the entire principal residence is being rented on a short-term basis, no more than three bedrooms may be rented on a short-term basis. Hosts are deemed to have only one principal residence at any one time. The regulations also require hosts to register with the City and pay an annual registration fee of $50.  Short-term rental companies must be licensed and pay a one-time licence fee of $5000 and a fee of $1 for each night booked through the company. The City also implemented a 4% Municipal Accommodation Tax (”MAT”) which applies to short-term rental companies and hosts. The City’s zoning by-law amendment which permits short-term rentals as a use has been appealed to the Ontario Municipal Board (“OMB”).  For that reason, the short-term rental regulations and the MAT will not come into force pending the appeal. The appeal is scheduled to be heard on August 30 and 31, 2018. The City does not expect a decision from the OMB for at least 8 weeks after the hearing. If the OMB supports the city’s zoning by-law amendment, the short-term rental regulations and the MAT will come into force some time after the OMB decision. Enough time will be given to enable short-term rental companies and hosts to submit applications for licences/registration. Details about the collection and remittance of the MAT will also be made available at that time.

http://www.lashcondolaw.com/update-on-city-of-toronto-regulations-on-short-term-rentals

Condo buildings are also imposing their own versions of minimum rental periods.